Early-stage housing solution concept for UK renters market.
Client
Husmus
Industry
Fintech
Year
Discovery workshop
UX Research
UX Design
UI Design
Prototype
Husmus is a fintech platform focused on improving the rental experience for both landlords and tenants through AI-powered assessments and insurance solutions. The goal of the website was to communicate a complex product offering in a clear, trustworthy, and conversion-focused way.
The platform combines tenant screening, rent protection, and landlord insurance into a single, streamlined experience. By leveraging AI and alternative financial profiling, Husmus aims to make renting more accessible, fair, and less dependent on outdated credit systems.
Process:
Research and Product Understanding:
Deep dive into Husmus’s offering, including AI tenant assessment, rent protection, and insurance products. Identify how to communicate these clearly to both landlords and tenants.User Flow and Structure:
Design a flow that supports multiple user types while keeping the experience simple—guiding users from understanding the product to checking pricing or getting started.Information Architecture:
Break down complex financial and insurance concepts into structured sections, making the platform easy to scan and understand.UI Design:
Create a clean, modern SaaS interface that builds trust and highlights key value propositions such as security, simplicity, and fairness.Refinement and Launch:
Polish the experience across devices, optimize usability, and ensure a cohesive, high-quality final product ready for launch.
