Finance SaaS website design and development for scale-up company.
Client
Caleido
Industry
Fintech
Year
UX Design
UI Design
Prototype
Website audit
Webdesign
Framer development
Automations
Caleido is an FP&A platform designed to help finance teams streamline planning, forecasting, and reporting through a flexible and intuitive system. The goal of the landing page was to clearly communicate a complex financial product while driving demo bookings and user engagement.
The challenge was to translate advanced financial workflows such as scenario planning, cash flow analysis, and reporting into a simple, structured, and easy-to-understand experience for potential customers.
Process:
Product Understanding:
Deep dive into FP&A workflows forecasting, scenario planning, reporting to identify how to communicate value clearly to finance teams.Messaging and Structure:
Create a clear narrative that explains what Caleido does, who it’s for, and how it improves financial decision-making.Information Architecture:
Organize features into structured sections (cash flow, scenarios, reports, integrations) that are easy to scan and understand.Wireframing:
Define layout systems for a conversion-focused landing page hero, feature blocks, social proof, and strong CTA placement.UI Design:
Design a clean, modern SaaS interface that builds trust and reflects precision, clarity, and financial reliability.Framer Development:
Build the landing page in Framer with responsive layouts, reusable components, and smooth interactions for a scalable experience.Conversion Optimization:
Refine CTA placement and content flow to guide users toward demo booking and product exploration.Refinement and Polish:
Fine-tune hierarchy, spacing, and responsiveness to deliver a high-quality, conversion-focused final result.
" From initial idea to pixel-perfect delivery, Dávid managed the process professionally and smoothly. The website is fast, and ongoing support is quick and stress-free. I can warmly recommend him. "
Iiro Christensen
