Process
Here's an overview of the process for redesigning Diverzum's platform:
Discovery and Research: Begin by understanding Diverzum's goals and objectives, as well as the needs and expectations of the target audience—students. This includes analyzing the current platform, reviewing user feedback, and conducting market research to gather insights.
User Personas and Journey Mapping: Create user personas representing different types of students who use the platform. Map out their journeys to understand their experiences and identify pain points or areas for improvement.
Wireframing and Prototyping: Develop wireframes and prototypes to outline the new structure and layout of the platform. This step focuses on optimizing navigation and user flows for a smoother experience.
Visual Design: Create a fresh visual design that aligns with Diverzum's brand and appeals to the student demographic. This includes selecting color schemes, typography, and imagery that enhance the overall aesthetic.
Usability Testing: Conduct usability tests with real users to gather feedback on the wireframes and prototypes. Use this input to make iterative improvements and refine the design.
Development Collaboration: Work closely with the development team to ensure the designs are implemented accurately and efficiently. Maintain open communication throughout the development process to address any challenges or changes.
By following this process, Diverzum can achieve a redesigned platform that not only meets the needs of students but also elevates their experience, making it easier for them to access exclusive discounts and offers.
Final product
The final product of the Diverzum platform redesign is a user-friendly, visually appealing, and intuitive online experience for students. Here are the key features and improvements in the redesigned platform:
Streamlined Navigation: A simplified and organized navigation structure helps students quickly find their favorite brands, discounts, and offers, making the platform more efficient and easy to use.
Modern Visual Design: A refreshed design that resonates with the student demographic, featuring updated color schemes, typography, and imagery to create an inviting and engaging interface.
Optimized User Flows: Clear, smooth paths guide students from registration to redeeming offers, ensuring a seamless experience from start to finish.
Favorites and Customization: Students can save their favorite brands and discounts for quick access, making it easier to find and use the deals they enjoy most.
Enhanced Animation and Feedback: Thoughtful animations and visual feedback at key touchpoints, such as redeeming offers, provide a delightful user experience.
Mobile Responsiveness: The platform is optimized for all devices, from desktops to smartphones, ensuring a consistent and accessible experience for all users.
User Testing and Iterative Improvements: Continuous feedback and user testing have led to iterative improvements, resulting in a polished and highly functional final product.
The final product reflects Diverzum's commitment to providing an exceptional experience for students, helping them maximize their savings and enjoy their student years to the fullest. This redesigned platform positions Diverzum as a leader in the student discount market, offering unparalleled value and convenience.
